Typically, any design project starts by identifying a problem around us, then figuring out a solution for it and then finding a suitable medium to carry the message to our target audience.
With this project however my process got reversed. It started with identifying a medium which is untapped and in my opinion holds the potential to become a thriving medium of communication.
Auto-rickshaws are seen every where, they meander from the most plush streets to the lesser known back-lanes carrying backpacking foreigners, students, office goers, immigrant villagers. Consequently, they have a wide audience.
With this project however my process got reversed. It started with identifying a medium which is untapped and in my opinion holds the potential to become a thriving medium of communication.
Auto-rickshaws are seen every where, they meander from the most plush streets to the lesser known back-lanes carrying backpacking foreigners, students, office goers, immigrant villagers. Consequently, they have a wide audience.
Through the medium of this project I aim to invite artistic and expressive minds of the city to make illustrations on socially relevant topics which will then be used as graphics on the inside and outside of an auto-rickshaw.
This project aims to serve 3 purposes:
1. Cooler looking autos that give the city roads a new look. Helps boom the tourism industry.
2. Social reform – changing mindsets through the illustrations.
3. Provides a canvas to young creative minds of the city.
